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14:55:30 by TrueQAMViews: 98 | Comments: 3
Blockbuster to declare bankruptcy
Blockbuster today told the major studios today that it plans to declare bankruptcy in September. Considering the studios make a chunk of money from Blockbuster rentals and that Blockbuster will need their support to come successfully out of Bankruptcy. Bankruptcy will allow it to restructure its 1 nearly $1 billion in debt and get out of leases for its 500-800 most unproductive stores. According to LA Times the studios are generally supportive of Blockbuster’s plan for bankruptcy, since they would like to see Blockbuster which has been a good client for them, remain a competitor to Netflix and Redbox.
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13:03:59 by TrueQAMViews: 39 | Comments: 0
Netflix App on iPhone and iPod Touch
Netflix announced today in a press release that they have released an app that allows iPhone and iPod Touch users to stream Netflix movies directly to their devices. The app will be free and available to any Netflix customer as long as they order at least the basic $8.99 Netflix package.
The Netflix App is available for free from the App Store on iPhone and iPod touch or at www.itunes.com/appstore/.
"Apple has changed the game for mobile devices," said Reed Hastings, Netflix co-founder and chief executive officer. "We're excited that our members can now carry Netflix around in their pockets and instantly watch movies and TV shows streamed from Netflix right to their iPhone or iPod touch."
The Netflix App delivers a high-quality viewing experience, a broad array of movie and TV choices and a clean, intuitive interface. It is available via both Wi-Fi and 3G networks. TV episodes and movies are conveniently organized into a variety of categories based on members' personal preferences, popular genres, new arrivals and members' individual instant Queues. Members can choose a movie or TV episode from any of the lists and just tap the innovative Multi-Touch user interface to watch insta |
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11:13:23 by TrueQAMViews: 62 | Comments: 0
Cablevision to launch Addressable Ads in all markets in 4th quarter
Starting in the fourth quarter of 2010, Cablevision plans to let advertisers deliver different advertisements to individual households based on unique information for that household such as income.
This will let advertisers deliver slightly different ads to different customers or only target one specific demographic market while another advertiser advertises to a different market. Cablevision hopes this will allow them to generate increased commercial revenue since advertisers who have niche products that wouldn’t appeal to Cablevision’s entire market would now spend advertising money to reach specific groups.
The system is already live and being tested in Brooklyn and Bronx reaching over 500,000 customers. |  |
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Re: Blockbuster to declare bankruptcy by D_Marquenso
[August 31, 2010, 08:38:35 PM]
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Blockbuster to declare bankruptcy by TrueQAM
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